Managerial Economics: Economic Tools for Today’s Decision Makers, by Paul Keat, Philip Young and Stephen Erfle, shows how the tools of economics help managers make decisions about demand, production, costs, pricing and market strategy. This is the seventh edition, in its Global Edition.
It suits students of business, management and economics taking a course in managerial or applied economics, including MBA programmes, and managers who want a practical grounding in economic reasoning.
