
The Founder’s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup
RM80.00
By Noam Wasserman
| Author | Noam Wasserman |
|---|---|
| ISBN-13 | 9780691158303 |
| Copyright | © 2012 |
| Publisher | Princeton University Press |
| Edition | 1st edition |
The Founder’s Dilemmas looks at the early decisions that shape a new business, and how founders can see them coming. Noam Wasserman draws on data from thousands of startup founders, together with detailed case stories, to show how choices made in the first months play out years later.
The book covers whether and when to found a company, whether to go it alone or build a team, how to split equity and roles among co-founders, whom to hire, and when to bring in investors, with the trade-offs between keeping control and building value. It suits students of entrepreneurship and business, and anyone planning to start a company.
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